e.l.f. Power Grip Primer is the gel-based, hydrating face primer that grips your makeup for 12+ hours while smoothing and moisturizing your skin.
Prep your skin with this gel-based face primer that GRIPS your makeup in place all day while giving you a smooth, natural finish.
No more midday makeup meltdown! Get 12+ hours of flawless wear, plus hydration from hyaluronic acid for plump, healthy-looking skin.
Click below to get your e.l.f. Power Grip Primer on Amazon. Join 37,826+ satisfied customers who trust their makeup to this primer.
Infused with Hyaluronic Acid to retain moisture for a plump, hydrated complexion all day.
Creates a tacky base that literally grips makeup, preventing slippage and fading.
Goes on clear with a translucent finish. Non-comedogenic (won't clog pores).
Double-certified cruelty-free by Leaping Bunny & PETA. e.l.f. stands with every eye, lip, face, paw and fin.
These images show how e.l.f. Power Grip Primer creates a smooth base, grips makeup for hours, and provides hydration for all skin types.
Get The Perfect Makeup Base"This primer is amazing. It leaves the skin smooth with a slightly tacky feel, helping makeup stay in place for hours. It doesn't feel heavy and works great with different foundations."
"This is my favorite primer, and I've tried many! As someone with older skin, this primer helps keep my makeup in place and my skin looking its best all day long."
"Have been using for a few weeks. Easy to apply and does an amazing job as a primer and keeping my makeup on for long periods of time. Well worth it especially for the cost."
"This is my favorite primer! Perfect for just some concealer and blush and the primer provides the perfect glow and keeps makeup put!"
"BUY! BUY! BUY! If you want your makeup to stick without dragging with your brush get this. I can't do makeup without it hands down best primer I ever used."
"Works as a lip primer! I have VERY dry lips, so I needed something to help keep lipstick looking fresh. Stayed on pretty well for about 4 hrs. Not bad!"
Learn how to get the most out of your e.l.f. Power Grip Primer with our free guide on application techniques, skin prep, and long-lasting makeup tips.
Apply evenly to clean face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
Yes! e.l.f. Power Grip Primer is non-comedogenic (does not clog pores) and works for all skin types including oily skin. The gel-based formula provides hydration without adding excess oil.
Absolutely! The primer goes on clear with a translucent finish, providing hydration and smoothing benefits even when worn alone. It's infused with hyaluronic acid to moisturize and plump your skin.
One 0.81 fl oz bottle lasts approximately 2-3 months with daily use. You only need a small amount (about a pea-sized drop) for your entire face, making it very cost-effective.
Yes! e.l.f. is proudly vegan and double-certified cruelty-free by both Leaping Bunny and PETA. They stand with every eye, lip, face, paw and fin.
Join thousands of satisfied customers who trust their makeup to e.l.f. Power Grip Primer. Get Amazon's Choice product with 4.6-star rating today.
30-day return policy · 37,826+ reviews · Amazon's Choice